Overview

1. Create a brand

In the app, open your organization and go to Brands → New brand. A brand holds everything: colors, fonts, logos, voice, press items, team, and media. Organizations can have multiple brands.

2. Fill in the brand book

• Colors — add solid colors (each gets a generated tint/shade ramp; add CMYK and Pantone for print) and gradients. Tag your primary, accent, text, and background colors — the microsite theme and AI integrations use the tags.
• Typography — pick Google Fonts or upload your own WOFF/WOFF2/TTF/OTF files, and assign heading / body / display / mono usage.
• Logos — upload each kind (isotype, horizontal, vertical, wordmark) in each variant (color, black, white, mono) and any format (SVG preferred).
• Voice — write the overview, set a target reading level, and add characteristics with explicit do/don't lists.

3. Fill in the press kit

About copy (your boilerplate), press mentions (paste a URL — we fetch the metadata), team members with headshots, and media imagery.

4. Attach your domain and publish

In the brand's General settings, attach your apex domain (e.g. acme.com) and add the CNAME records we show you — we provision brand-book.acme.com and press-kit.acme.com automatically. Then flip the publish toggles for each microsite. No custom domain yet? Publish anyway and share the hosted URL.

5. Put your brand to work

• Visitors can copy colors, download palette CSS/JSON, and grab logo files straight from the microsite.
• Download the design-system zip (brand book → "Download design system") for Claude Design, Figma, or your codebase.
• Connect the MCP server so AI assistants can use your brand data directly — see AI assistants.